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- Run Google Ads
- Lawyer Marketing Idea 3: Implement segmented email marketing campaigns
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Acquisition is about attracting new prospects for your law firm, while monetization is about turning those prospects into clients. While paid acquisition experts should have an ROI focus, their primary contribution is at the top of the buyer’s journey. A good marketing team is made up of people who, just like lawyers, specialize in one or two of these core disciplines.
” If your code is standing in the way of this happening, fixing it is a no-brainer. One challenge in a hybrid model can be communication between your in-house marketers and the outside resources they collaborate with to ensure a consistent message. The shift in hiring responsibility can be a blessing, as using external resources give you access to a more specialized talent pool. However, these marketing experts may not have the subject matter expertise when it comes to law firm marketing specifically.
So, figuring out how to build referral relationships with other attorneys is a worthwhile investment to ensure a sustainable law firm. Your law firm website is one place potential clients can find you, but it isn’t the only place they might find you. From review sites like Yelp to your local state bar listing, there are plenty of opportunities to claim online profiles for free.
- These tips will give you the knowledge you need before signing any contracts.
- All of personal injury lawyer Greenville SC the non-ex-dean law professors quoted in the article trained as economists.
- If you’re expanding multi-location, you should pursue multi-location SEO.
- This allows you a close connection with someone who knows your brand while you take advantage of additional offerings the agency can provide.
- FindLaw offers a range of marketing programs to fit your business needs for where you are right now and where you plan to go.
If you need to attract potential clients in a particular geographical area, make sure you also set up a Google Business listing. Make sure to provide a clear, useful description of your services, as well as contact information. I started as a project manager at On The Map Marketing in 2015 and now run the day-to-day operations as the company’s chief executive officer. In the last few years, I have overseen thousands of successful SEO campaigns in numerous industries, including lawyers, contractors, E-commerce, and other markets. I am also a proud dad of three divas and take a keen interest in running and calisthenics. There’s no formula or shortcut to getting positive online reviews, so you need to focus on providing an impressive client experience that will motivate past clients to write a review.
Review this list to make sure you’re taking advantage of all the available options. A call-to-action, or CTA, is a clear request of a site visitor or lead to take the next step in their journey towards becoming a paying client. For example, this can be a button that leads to your “Contact Us” form, or a button in a paid ad that links back to your website. Related articles on how to run a more efficient, profitable law firm. Tracking your efforts is critical to success and can’t be overlooked. Without measuring, you won’t know what’s working, what’s not working, or what marketing efforts are giving you the best return on investment.
A major industry website may have more domain authority than your business webpage. Your own blog posts may have a hard time ranking on SERPs, but a guest post on a high-authority website may turn up easily. I learned about trendy ideological
Run Google Ads
fads and feminist and Marxist legal theory while at Harvard Law School. But I
Lawyer Marketing Idea 3: Implement segmented email marketing campaigns
did not learn many basic legal principles, such as in contract law and real estate
law, until I took a commercial bar-exam preparation course after law school.
The first thing that was needed was a bilingual website that could not only serve as their digital footprint online but also be a tool that can capture and retain the attention of visitors in English and Spanish. Next, we needed to create a content marketing strategy that would bring in traffic from search engines and resonate with users in a meaningful way. Topic clusters of blogs surrounding each practice area were created, while a multi-channel social media presence helped amplify the content even further.
It’s Sunday so the NYT has another David Segal screed on legal education. This time he presents the insight that law school is expensive because of accreditation standards that prevent law schools from containing costs even if they wanted to. The key to a great marketing team is making sure that each team works together toward the same goal.
While this is a pretty low-tech method that yields only anecdotal results, it’s a good place to start. But you’ll need to do more in-depth analysis to truly know how your marketing is working. For more information on effective keyword research, local SEO, and law firm SEO best practices, read The Quick Guide to Law Firm SEO.
If you’re looking to hire an expert to help you create or maintain your website, read our post on the 11 questions you should ask when hiring a law firm website designer. These tips will give you the knowledge you need before signing any contracts. Determine your firm’s growth potential in order to establish real, relevant marketing goals. Although you can encourage past clients to write reviews for your law firm, there should be no reward or incentives offered, as a rule stated by the American Bar Association (ABA). There are many ways to be creative with your content even if you’re talking about the same topic for, say, family law.